Knitwear made from oyster shells.

We're LABFRESH: the most crowdfunded fashion brand in Europe, built by over 1,300 investors instead of a boardroom.

We make technologically advanced clothing: smart fabrics, real textile innovation, and durability that's lab-tested for 50+ washes. Fewer, better pieces that outlast trends.

Seawool® is the next step forward from Merino, not just an alternative to it.

Here's the trick: it's made by combining post-consumer oyster shells with recycled PET and cotton. That sounds unusual, but the result is a fabric that feels just as soft as Merino wool while outperforming it in the ways that actually matter day to day. It's machine washable (no hand-wash babying), itch-free even for people whose skin can't handle fine Merino, and simply more durable over time.

Side by side with Merino, it holds its own or wins on almost every point: both are naturally antibacterial and thermo-regulating, but Seawool gets an extra antibacterial treatment on top, sheds less dust and hair thanks to being anti-static, and - unlike Merino - never itches and lasts longer with wear.

Machine wash cold on a gentle cycle and let it air dry. No handwashing, no wool cycle, no fuss.

We offer tracked, 1-3 business days depending on your location.

See here for more details.

Free & easy exchanges online and in-stores within a 30 days return window.

We promise a lot, and stand by it. See our guarantees here.